The Democrats’ Opportunity

How the Democrats Can Step Up - washingtonpost.com

Dear Mr. Ignatius,

What a delight it was to read your deeply insightful piece called “The Democrats’ Opportunity” today in my St. Pete Times. You describe, for the first time in the national discourse, exactly the issues we are facing and the dearth of leadership regarding these points.

I am pessimistic, however, that the Democrats will present a clear alternative emphasizing real change towards accountability, basic ethics, and cooperation, because they’ve failed to communicate a coherent statement on Iraq and general foreign policy in a post 9-11 world. Further, democrats failed to win the Presidency in 2002 because regular American democrats were not necessarily “For Kerry,” we were merely “For Anyone but Bush.” The reason Americans were not “For Kerry” was because he did not have a clearly communicated USP, or what we call in marketing, “Unique Selling Proposition.” A USP is something the people want, but are not getting, and can not get, someplace else. This makes the alternative clear and attractive.

Is the Democratic platform clear and attractive? No. The Democrats are being fed by the same hands of corruption in Washington. Democrats are getting more of a “pay-off” to stay mired in corruption and confused. Please see Moyer on America on PBS for the in-depth report on Abrahamoff/DeLay scandal.

Also, see my letter in the Times…